Subaru - World Rally Blue

Feel the rush of gravel stages and the growl of a boxer engine every time you reach for your keys. World Rally Blue—the shade that became synonymous with Subaru’s rally dominance—is now distilled into a palm‑sized Car Chip you can carry or display, bringing a slice of motorsport adventure into your everyday routine.

Each key‑tag begins life as a 75 × 30 × 3 mm aluminum blank, anodized black for depth. The paint designation “World Rally Blue” is precision‑laser‑etched into one face, while the reverse carries genuine automotive basecoat custom‑mixed to the original Subaru formula and sealed beneath a crystal‑clear baked topcoat for a showroom‑gloss finish that stands up to everyday use. An Alcantara micro‑suede strap and gun‑metal split ring add a refined tactile contrast, elevating the piece from a simple key fob to a miniature work of art.

Crafted entirely by hand in small batches, each Car Chip bears subtle variations that make it one‑of‑a‑kind. Collectors treat them like paint‑chip trading cards: attach one to your keys, pin another to the garage wall, or curate a gallery of legendary hues in a display case. The World Rally Blue edition is the perfect way to kick off—or expand—your collection of automotive icons.

Price: US $39

Car Chips is an independent artisan product and is not affiliated with Subaru Corporation; manufacturer paint codes are referenced solely for accurate color matching.